PHOTOGRAPHY + CREATIVE DIRECTION
CLUB IYLA
Club IYLA is a boutique Pilates and fitness studio in Guelph founded by Tyla and Sadie, offering reformer Pilates, mat sculpt, mobility classes, and private training. When they came to me, they wanted a visual presence that communicated strength, quality, and intention. We positioned the studio as a destination for high-level strength training.
THE SOLUTION
With careful planning and thoughtful creative direction, we designed a shoot that captured the power and precision of the Club IYLA experience. Every detail was considered, from location and movement to tone and energy, resulting in a cohesive set of imagery that allows the studio to express itself visually with confidence. The final visuals feel elevated, strong, and refined, supporting Club IYLA’s continued growth and reinforcing its reputation as a premium strength-focused studio.
